Warner Bros. Discovery is currently in talks with Netflix to license a package of library HBO titles, marking a significant shift in content distribution strategy under CEO David Zaslav.
While HBO has previously licensed content, a deal with Netflix would be noteworthy. In the era of intense competition among major media companies in the direct-to-consumer streaming landscape.
Among the titles being discussed is the popular Issa Rae comedy series “Insecure,” which aired on HBO from 2016 to 2021. The deal, if finalized, would not be exclusive to Netflix, meaning the titles would still be available on Max, Warner Bros. Discovery’s rebranded streaming service formerly known as HBO Max. Netflix and HBO have not provided official comments on the negotiations.
In January, Warner Bros. Discovery took licensing steps by partnering with Roku and Tubi to launch free, ad-supported channels featuring HBO shows. This move was aimed at expanding the reach of their content. Furthermore, in 2014, HBO and Amazon struck an exclusive licensing deal, allowing shows like “The Sopranos,” “Boardwalk Empire,” and “True Blood” to stream on Amazon Prime Video.
Under CEO David Zaslav’s leadership, Warner Bros. Discovery has expressed a willingness to open up the Warner Bros. and HBO library for licensing beyond their own platforms. This departure from the previous regime’s focus on bolstering HBO Max reflects the changing dynamics of the streaming landscape. Zaslav understands the importance of licensing opportunities, such as the potential deal with Netflix for “Insecure,” as it would expose the show to millions of new viewers.
These negotiations come nearly a year after Warner Bros. Discovery removed titles from HBO Max to address the high costs associated with maintaining the platform. The company’s strategy now involves exploring partnerships and licensing agreements to maximize the reach and revenue potential of its content.
