HBO Max Undergoes a Rebranding and is Now Called ‘Max’

Warner Bros. Discovery unveiled their new combined streaming service “Max” which blends HBO Max and Discovery+.

The new streaming service will combine scripted dramas like as HBO’s “Succession,” “White Lotus,” and “House of the Dragon” with unscripted favourites such as cooking, home improvement, and survival shows. The price for current subscribers will remain unchanged when the app updates to Max.

The new platform is set to launch on May 23rd, so we’ll soon see how it looks in the app.

Discovery CEO David Zaslav stated during a presentation in Burbank, California, “Max is the one to watch, because it’s home to shows that have a supersized effect on people and culture.”

According to Variety, Warner Bros Discovery experienced a 6% drop in stock after the announcement of MAX. The drop occurred after the company presented its plans to revamp the existing streaming service.

The launch of Max was driven by Warner Bros. Discovery’s desire to broaden the app’s appeal beyond adult-oriented material. JB Perrette, president and CEO of Warner Bros. Discovery’s global streaming and gaming, said “We want [Max] to be welcoming to all and easily recognizable, including to a key customer segment, kids and families.”

WB Discovery sees an opportunity to better display its kids-focused brands. Including Cartoon Network, Boomerang, the Wizarding World, and Looney Tunes.

Saad Hussain

Saad Hussain is an ardent writer whose passion lies in exploring the vast realm of streaming. With an insatiable curiosity for all things related to content, business, technology and the ever-evolving world of entertainment, Saad's expertise lies in dissecting the latest trends and captivating his readers with engaging content that fuels their imaginations. Saad's love for the world of entertainment extends beyond his writing pursuits. He actively seeks opportunities to engage in lively discussions about the newest developments around the streaming platforms.

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