Netflix is contemplating a unique release approach for its upcoming show, Squid Game: The Challenge, in a bid to generate excitement for this ambitious spin-off series.
While the show is set to debut on November 22, Netflix is thinking about postponing the release of some episodes to a later date, according to Deadline. However, it has not provided an official statement on this matter yet.
This staggered release strategy is not entirely new for Netflix, as they have previously used it for other reality shows such as Too Hot to Handle and The Circle. For instance, they released episodes of the Korean reality series Physical: 100 in batches of two episodes every Tuesday.
Within Netflix, there is optimism that this method could be used to generate “appointment-to-view” moments for Squid Game: The Challenge.
Described as the most substantial reality series ever produced, Squid Game: The Challenge will showcase a competition involving 456 contestants vying for an enormous prize pool of $4.56 million.
The show is a collaborative effort between UK-based production companies Studio Lambert and The Garden, with filming taking place at Cardington Studios, a former Royal Air Force base.