In anticipation of its upcoming NewFronts presentation, Roku has made significant announcements, forging partnerships with NBCUniversal for an Olympics streaming hub, and sealing deals with iSpot and The Trade Desk for measurement and ad endeavors.
With less than 100 days until the Paris Olympics commence in July, Roku’s collaboration with NBCUniversal will see Peacock, NBCU’s streaming flagship, hosting over 5,000 hours of live coverage, including all 329 medal events. This initiative aims to enhance viewer engagement by offering dedicated replay rows, clips, and highlight reels, as highlighted by Matt Schnaars, President of NBCUniversal Content Distribution.
Tedd Cittadine, Roku’s Vice President of Content Partnerships, expressed excitement about the partnership, emphasizing its potential for both streamers and sponsors seeking to align with this global sports extravaganza.
Expanding their existing partnership, Roku and ad tracking firm iSpot will share measurement capabilities to drive innovation and advertiser value in the streaming TV ecosystem. iSpot will become a preferred third-party measurement partner for Roku and integrate Roku’s advertising watermark to validate video ad inventory.
Additionally, iSpot will access Roku’s exclusive audience information, enhancing its ability to connect audiences across linear TV and Roku streaming. This collaboration extends beyond video formats, encompassing Roku’s brand integrations and Marquee ads on the home screen.
Further enriching its advertising capabilities, Roku has teamed up with ad tech firm The Trade Desk to offer advertisers improved planning, buying, and measurement of TV streaming media. This strategic alliance aims to empower advertisers to optimize their campaigns for TV streaming viewers effectively.
