Amazon Prime Video users are in for a new advertising experience as the streaming giant unveils plans to enhance its ad offerings. Following the recent introduction of commercials to its basic-tier viewers, Amazon Prime Video is now set to introduce interactive and shoppable advertisements, including pause ads and carousel ads.
Alan Moss, Vice President of Global Ad Sales for Amazon Ads, emphasized the company’s commitment to creating innovative experiences for brands to engage with customers. This move reflects a broader trend in the streaming industry, where media companies are increasingly turning to advertisements to drive profitability.
Amazon’s new advertising formats include carousel ads, which will appear as a sliding lineup during ad breaks, allowing viewers to browse and shop for related products directly on Amazon. Pause ads, visible when a show is paused, will feature brand messaging and interactive options like “Add to Cart” and “Learn More.”
Similarly, brand trivia ads will share interesting facts about the brand while offering viewers the chance to interact and learn more about the product.
These changes are part of Amazon’s strategy to provide advertisers with innovative ways to connect with their target audience. While other streaming services like Hulu and Peacock have already implemented pause ads, Amazon’s entry into this space signifies a broader shift towards leveraging advertising as a key revenue stream in the streaming industry.
With these new advertising formats set to roll out in the upcoming broadcast year, Amazon Prime Video users can expect a more interactive and engaging viewing experience. As the streaming landscape continues to evolve, advertisers and viewers alike can anticipate further innovations aimed at enhancing the streaming advertising ecosystem.
