Pop sensation Justin Bieber has reportedly taken steps to part ways from his longtime manager and close friend, Scooter Braun. Multiple sources have revealed that Bieber has been actively seeking new representation. Thereby, sparking speculation about the status of his partnership with Braun, who played a pivotal role in shaping Bieber’s career and public image.
According to Matthew Belloni of Puck News, the renowned artist and Braun have not been in contact for months. This hints at a potential rift between the two. The situation is further complicated by the fact that Bieber recently signed a new management deal. This happened shortly before Braun’s Ithaca Holdings was acquired by South Korean powerhouse HYPE in 2021.
While neither side has officially confirmed the split, insiders suggest that their legal teams are involved in the negotiations.
The decision to potentially part ways with Braun comes as part of a broader series of changes Justin Bieber and his wife, Hailey Bieber, have undertaken. This is a response to the artist’s recent health challenges and the cancellation of his tour.
Justin Bieber’s house-cleaning efforts also included terminating his agency partnership with CAA and making shifts in his legal representation. Notably, Bieber’s longtime lawyer, Aaron Rosenberg, has been replaced by David Lande at the Ziffren firm.
Additionally, Bieber is now collaborating with business manager Lou Taylor, who gained prominence for her role in the Britney Spears conservatorship controversy.
Moreover, the artist has also enlisted the legal expertise of Michael Rhodes. Note that his firm recently facilitated a $200 million deal to sell Bieber’s music rights to the Blackstone-backed Hipgnosis Songs Capital, aimed at alleviating mounting financial obligations.
As the situation unfolds, industry insiders and fans alike are eagerly awaiting further developments regarding Justin Bieber’s professional trajectory. Not to forget, the potential ramifications for his career.
