The Food Network will air chocolate-themed programming later this year tied to the release of Paul King’s Wonka starring Timothée Chalamet.
According to Variety, Michael De Luca and Pam Abdy, the co-CEOs and co-chairpeople of Warner Bros, have revealed an exciting plan for The Food Network. In celebration of the upcoming movie, the network is set to fully embrace the world of chocolate-themed shows.
They claim that this is all part of their theatrical release promotion. One example of that synergy and how it may boost theatrical promotion is HDTV’s bid to build a full-scale Malibu dream house to promote Warner Bros.’ forthcoming Barbie.
Prior to joining Warner Bros. last year, De Luca was the Motion Picture Group Chairman of Metro-Goldwyn-Mayer Studios Inc., overseeing all global film operations, MGM and Orion’s film slate, as well as serving on the board of the studio’s theatrical distribution-marketing joint venture with Annapurna Pictures, United Artists Releasing.
While Abdy was MGM’s Motion Picture Group President, supervising all MGM and Orion films’ development, production, and post-production, including studio successes House of Gucci, Licorice Pizza, The Addams Family 2, and Thirteen Lives.