Amazon Prime Video’s hit series, ‘Clarkson’s Farm’, has once again made headlines by breaking the UK ratings record with its highly anticipated third season.
The debut episode alone captivated an impressive 5.1 million viewers within just a week, setting a new benchmark for the streaming service. This figure surpasses the Season 2 premiere by nearly a million viewers, as reported by Barb, the UK’s authoritative audience research organization.
Season 3 of Jeremy Clarkson’s engaging farming reality show not only topped Amazon’s previous records but also became the second most-streamed show of 2024 across all major streaming platforms in the UK. It was outperformed only by Netflix’s drama ‘Fool Me Once’, which attracted 6.3 million viewers.
This surge in viewership has solidified ‘Clarkson’s Farm’ as a cornerstone of Amazon Prime Video, which has confidently renewed the series for a fourth season despite past controversies involving Clarkson. The decision underscores the show’s significant impact and consistent draw among viewers.
According to Barb, the success extends beyond the opening episode. All four episodes released in the first half of Season 3 have topped the charts, becoming the most-watched shows and films on streaming services in the UK. Notably, these figures account solely for television viewership and do not include mobile device streaming, suggesting even greater overall numbers.
As the second half of Season 3 of ‘Clarkson’s Farm’ just launched, produced by Expectation, Amazon Prime Video looks set to continue dominating the streaming landscape with this uniquely captivating series.
