Variety’s much-anticipated 2024 Entertainment Marketing Summit, in partnership with Deloitte, promises to dissect the cutting-edge strategies driving today’s entertainment industry. Scheduled for April 24 in Los Angeles, the event will feature key insights from top marketers and industry leaders.
Disney Entertainment Television marketing president Shannon Ryan will be honored with Variety’s inaugural Entertainment Marketing Icon Award for her groundbreaking campaigns at Fox and Disney.
Following the award ceremony, Ryan will engage in a conversation with Variety co-editor-in-chief Cynthia Littleton, offering invaluable insights into her innovative approaches.
Dwight Caines, president of domestic marketing at Universal Pictures, will share his expertise in the “President Keynote Roundtable,” reflecting on the success of campaigns like Christopher Nolan’s “Oppenheimer.”
Caines highlights the importance of traditional marketing avenues while also leveraging digital platforms to connect with audiences.
Media analysts observe a growing trend of audiences seeking authentic connections across various platforms simultaneously. Roxy Young, Reddit’s chief marketing and consumer experience officer, will explore Reddit’s unique ability to foster genuine connections among users and deliver quality recommendations.
Emily King, Fox Entertainment’s executive vice president of marketing strategy media and digital, will discuss the resurgence of comedy in social media campaigns and its significance in engaging audiences. Meanwhile, Marian Lee, CMO of Netflix, predicts an increase in viewership for international content, reflecting the global appetite for diverse storytelling.
The summit will also feature insights from Bruce Gersh, president and COO of 11:11 Media, who will delve into establishing a distinct brand identity amid the dynamic landscape of contemporary culture. With a lineup of esteemed speakers and thought-provoking discussions, the 2024 Entertainment Marketing Summit promises to be an invaluable event for industry professionals and enthusiasts alike.
