In a game-changing move, Prime Video secures a monumental deal with the NBA, cementing its status as a major player in sports broadcasting for the next decade. According to reports from The Athletic’s Andrew Marchand, Prime Video has inked a “significant” agreement with the NBA to stream regular season and playoff games, positioning itself as a key destination for NBA action well into the 2040s.
This deal comes hot on the heels of ESPN’s expected renewal of its NBA package, with Prime Video stepping in to claim a portion of the broadcasting rights. With ESPN reducing its game count, Prime Video steps in to fill the void, signaling a shifting landscape in sports media.
As the NBA expands its streaming presence, the pressure mounts for other networks to secure their share of the action. TNT Sports and NBC are poised to enter the fray, with negotiations underway to join Prime Video and ESPN in broadcasting NBA games.
For Prime Video, this deal marks a strategic expansion into live sports, following successful ventures with the NFL, WNBA, NWSL, and Overtime Elite. The NBA’s extensive calendar offers Prime Video a consistent platform to cultivate its sports network and brand.
This landmark agreement signifies a significant moment in sports media history, with the NBA demonstrating its commitment to adapting to the evolving landscape of broadcasting.
As the league embraces streaming platforms, it sets the stage for a new era of fan engagement and viewer experience. And with Prime Video at the forefront, the future of NBA broadcasting looks brighter than ever.
