Taylor Swift: The Eras Tour Shatters Records on Disney+ with 4.6M Views

Taylor Swift: The Eras Tour has taken Disney+ by storm, smashing records as the most-watched music film ever on the platform with a staggering 4.6 million views, according to the studio.

Deadline reports that Swifties worldwide indulged in 16.2 million hours of the epic 3.5-hour concert film over the past weekend, marking an unprecedented feat in streaming history.

It’s worth noting that these impressive viewership figures were achieved within just three days of streaming, unlike other movie premieres on Disney+ which typically had a five-day viewing period.

The Disney+ version of the concert showcased Taylor Swift’s captivating performances of new songs like “cardigan” alongside four intimate acoustic renditions: “Maroon,” “Death by a Thousand Cuts,” “You Are in Love,” and “I Can See You.

Taylor Swift: The Eras Tour

Clocking in at 3.5 hours, Taylor Swift: The Eras Tour (Taylor’s Version) stands out as one of the longest titles on Disney+, defining a view as total stream time divided by runtime.

Distributed by AMC Theatres, The Eras Tour soared to become the second highest-grossing concert film globally, raking in an impressive $262 million worldwide, with a domestic box office haul of $180.7 million, solidifying its position as the highest-grossing concert film in the U.S.

In the realm of Disney+ concert and music events, Taylor Swift joins the ranks of legendary performers like Elton John and Beyoncé, while also boasting her own acclaimed production, folklore: the long pond studio sessions.

Joanne Wells

Joanne Wells is a media journalist for ScreenNearYou. She reports on the inside conversations in Hollywood. Also, she loves pizza!

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