Disney Enter Talks with WWE for Broadcasting Rights

In a recent development, WWE (World Wrestling Entertainment) has entered a new phase in its media rights negotiations.

The company’s exclusive negotiation window with NBCUniversal, the parent company of the USA Network, and FOX has expired, allowing them to explore potential deals with other networks. According to Andrew Marchand of the New York Post, Disney has expressed interest in acquiring WWE programming for FX, as ESPN is unable to guarantee a specific night of the week due to its varied sports schedules.

Furthermore, Amazon Prime Video is expected to enter talks with WWE once it secures its NFL deal for Thursday night games. Amazon has previously shown interest in broadcasting college football’s Big Ten conference. Notably, Warner Bros. Discovery, which currently has a deal with the NBA, is considered a dark horse candidate alongside Apple due to their interest in sports programming.

Marchand points out that Warner Bros. Discovery’s existing partnership with AEW (All Elite Wrestling) does not restrict them from considering WWE. WWE CEO Nick Khan has previously praised Amazon and expressed the company’s willingness to switch SmackDown to a different night to accommodate potential partnerships.

In 2019, WWE signed significant media rights deals, with Raw securing $265 million per year, while SmackDown garnered $205 million from FOX. As the expiration of the current media rights deals for Raw and SmackDown approaches next year, WWE is exploring various options to ensure the continued success and exposure of its programming.

While negotiations are ongoing, it remains to be seen which networks will secure the media rights for WWE’s flagship shows. Wrestling fans are eagerly awaiting further developments as WWE seeks to maximize its media rights value and reach a wider audience.

Abeer jawad

Abeer Jawad as Content Marketer specialize management of online growth and generating in organic traffic. She loves to explore different content tactics and deliver innovative strategies to improve brand visibility.
Expertise: Social Media Marketing, Creative Writing, Research Analyst and SEO
Education: MBA in Marketing

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