Apple TV+ Raises Monthly Price to $10

Apple has once again increased the subscription cost of its Apple TV+ streaming service, marking the second price hike within a year.

The revised pricing, along with Apple Arcade and Apple News+ subscriptions and Apple One bundles, was unveiled on the company’s website. In the United States, the new monthly rate for Apple TV+ is $9.99, up from the previous $6.99. The annual subscription cost is also rising, jumping from $69 to $99 per year. Existing subscribers will experience these price adjustments on their next billing renewal date, with a 30-day grace period.

Apple TV +

According to Variety, the initial price adjustment for Apple TV+ occurred in October 2022, moving the monthly fee from the original $4.99 (its launch price in November 2019) to $6.99 per month. “Since launching four years ago has made history for streaming services by crossing major milestones in a short span of time, thanks to its extensive selection of award-winning and broadly acclaimed series, feature films, documentaries, and kids and family entertainment,” a company spokesperson said in a statement.

Apple, which keeps its exact subscriber numbers confidential, is committed to increasing its recurring revenue through subscription services. Apple TV+ boasts a diverse library of original content, including acclaimed series such as Ted Lasso, The Morning Show, Invasion, and Oscar-winning film CODA.

Apple is also adjusting the prices of its Apple Arcade unlimited games package, increasing it from $4.99 to $6.99 per month. The Individual plan (Apple TV+, Apple Music, Apple Arcade and iCloud with 50 GB) increases from $16.95 to $19.95/month.

The Family plan, shareable with up to five people (Apple TV+, Apple Music, Apple Arcade, and iCloud with 200 GB) goes from $22.95 to $25.95/month. Premier, also shareable with up to five people (Apple Music, Apple Arcade, Apple News+, Apple Fitness+, and iCloud with 2 TB) goes from $32.95 to $37.95/month.

Abeer jawad

Abeer Jawad as Content Marketer specialize management of online growth and generating in organic traffic. She loves to explore different content tactics and deliver innovative strategies to improve brand visibility.
Expertise: Social Media Marketing, Creative Writing, Research Analyst and SEO
Education: MBA in Marketing

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