In a surprising turn of events, the streaming wars took an interesting twist as Netflix decided to crack down on password-sharing among its users. This move by the popular streaming service aimed to boost revenue by encouraging subscribers to purchase their own subscriptions.
However, it sparked controversy and led to widespread mockery. Seizing the opportunity to roast its competitor, Amazon emerged as a likely winner in this game of one-upmanship.
Amazon, known for its Prime Video service, took to Twitter to announce that it had no problem with password sharing on its platform. The company boldly stated that anyone with a password was welcome to use the same Prime account. The tweet directly called out Netflix, referencing a tweet from 2017 and highlighting the streaming giant’s change in perspective.
Netflix, on the other hand, stood firm in its decision to crack down on password sharing. The platform limited the number of screens allowed to be logged in within an account, which drew criticism from users, particularly those who frequently travel and access their accounts from different locations. Despite the backlash, Netflix proceeded with the enforcement of these regulations.
While Amazon’s tweet may have been a playful jab at its competitor, it could also indicate that the streaming company has no plans to follow Netflix’s lead. As Amazon’s primary business lies outside of streaming, they may not perceive account sharing as a significant threat to their business.
Netflix tested international password-sharing provisions, initially facing cancellations but later witnessing subscriber growth. While Amazon and others mock Netflix, significant growth may prompt a rethink. Streaming service sustainability and user subscription cancellations remain uncertain if this trend persists.