Amazon Studios is launching a syndication business called Amazon MGM Studios Distribution, which will focus on selling original series and films, as well as content from the MGM library, to other outlets. So the audience can stream Amazon original content on platforms other than Prime Video.
Chris Ottinger, who has led MGM’s distribution team for over a decade, will head the new unit. The first titles to be made available to MGM distribution partners worldwide include feature films like “Coming 2 America,” “The Marvelous Mrs. Maisel,” and “The Tomorrow War,” as well as TV series “Hunters” and “Goliath.” MGM TV titles like “Fargo,” “The Handmaid’s Tale,” and “Vikings” are also part of the lineup.
According to The Hollywood Reporter, Jen Salke, head of Studios, said in a statement that the launch of Amazon MGM Studios Distribution reinforces the company’s commitment to delivering the best content to audiences around the world.
Ottinger called the distribution of Amazon Originals for Studio an “exciting opportunity” to bring fresh, never-before-available quality content to global audiences. The new unit will create custom packages that fulfill clients’ individual content needs, breaking through the current sales mold.
The move by Amazon to launch a syndication business for its content is reminiscent of traditional TV studios that sell their programs to other networks for broadcast. Amazon’s decision to launch this business underscores its desire to monetize its content beyond its own streaming service.
Amazon MGM Studios Distribution is set to launch at the L.A. Screenings market later this month.